Let me start off by saying, you are not alone. DVD production has been the way of the biz for so long, and we know it inside and out. DVD Studio Pro, Toast, even iDVD, no problem! Why can't burning Blu-rays be that easy too? Well, honestly I think it's two-fold. First off, the name Blu-ray is proprietary. They don't even want you putting the Blu-ray logo on your disc if it wasn't burned by Sony. Therefore, they aren't going to make it easy. And secondly, and much more important, the way of the future (and present day) is digital. Obviously.